Thursday, August 18, 2011

F1 FASHION FROM TEAM LOTUS




KUALA LUMPUR, 18 August 2011 – Team Lotus has recently unveiled its latest range of official merchandise for the 2011 Formula 1 season.Motor-sport inspired, the new collection has been designed to offer stylish sporty choices that can be worn throughout and beyond the F1 season.The Team Lotus range offers something for everyone in the family – from playful pieces for children, to flattering cuts and fashionable studded tees for ladies, to a mix of smart, comfortable and vintage styles for men. The stylish and trendy apparel items include polo t-shirts, t-shirts, baby-tees, and a diverse range of jackets, including the hot-seller soft shell jacket, shoes along with accessories including caps, beanies, pens, messenger bags, travel luggage amongst others.

Speaking about the collection, Joyce Lai, CEO of Team Lotus Merchandise & Licensing said: “We endeavoured to create a motorsports-meet-trendy-lifestyle range based on immaculate quality, ease fitting, flattering lines, timeless styles and highest design standards. We have also included the subtlety of details and design attention you’d expect from a full fashion collection.” Team Lotus 2011 official merchandise can be purchased online from Team Lotus eShop at www.shop.teamlotus.co.uk or from selected specialist motorsport online shops.

Team Lotus has been dominating the F1 tracks since the 1960’s until it was disbanded in 1994. It was revived by Tan Sri Tony Fernandes, Dato’ Kamarudin Meranun and SM Nasaruddim SM Nasimuddin who took over the F1 racing outfit in 2009. The team raced as the Lotus Racing team in the 2010 season but changed its name to Team Lotus, after the original team, in 2011.For more information on Team Lotus, log on to www.teamlotus.co.uk.

* NEWS RELEASE

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